Behavioral Economics

Course Title: Behavioral Economics: Decoding Human Decisions

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Course Overview

Why do we often act against our own best interests? Why is it so hard to save money or stick to a diet? Traditional economics assumes humans are rational “calculators,” but Behavioral Economics proves we are predictably irrational.

This course bridges the gap between psychology and economics. You will explore the hidden forces that shape human behavior—from why we overvalue what we own to how subtle “nudges” can shift global trends. Whether you are a marketer, a leader, or just curious about the human mind, this course provides a new lens to see the world.

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Learning Objectives

By the end of this course, you will be able to:

• Identify Cognitive Biases: Recognize the mental shortcuts (heuristics) that lead to systematic errors in judgment.
• Master Prospect Theory: Understand why the pain of losing is twice as powerful as the joy of gaining.
• Apply Choice Architecture: Learn how to design environments that make “the right choice” the easy choice.
• Implement Nudge Theory: Discover how to influence behavior effectively without restricting freedom of choice.
• Analyze Market Behavior: Apply behavioral insights to marketing, product design, and management.

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Course Curriculum

1. The Rationality Myth: Introduction to Behavioral vs. Classical Economics.
2. The Dual-Process Brain: Understanding System 1 (Fast) and System 2 (Slow) thinking.
3. Heuristics & Biases: Anchoring, Availability, and the Framing Effect.
4. Social Preferences: Why fairness and reciprocity matter in business.
5. Behavioral Design: Using “Nudges” to improve organizational and personal outcomes.

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Who Is This Course For?

• Digital Marketers: To optimize conversion rates and understand consumer psychology.
• Product Managers: To build features that align with how users actually think.
• Business Leaders: To drive better decision-making within teams.
• Curious Minds: Anyone interested in why we do what we do.