Harrisburg Business Review

Harrisburg Business Review is a practice-oriented publication by Harrisburg Business Institute, focused on executive-level thinking, strategic analysis, and applied research.

Why Most Marketing Budgets Are Strategically Misallocated

By Harrisburg Business Institute โ€“ Editorial TeamPublished: January 2026 Introduction: The Paradox of Marketing Spend Marketing spending has reached historic levels across industries. Organizations invest heavily in digital platforms, performance tools, brand campaigns, and customer analyticsโ€”yet executive dissatisfaction with marketing outcomes has never been higher. Boards ask for growth.CMOs present dashboards.Finance demands accountability. Still, a […]

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A Business Growing Fast but Losing Money

A Strategic Case Study on Growth Without Advantage Prepared by Harrisburg Business Institute โ€“ Editorial TeamPublished: January 2026 This case study is based on aggregated industry observations and representative business scenarios. It is intended for strategic and educational purposes. Executive Summary Growth is widely perceived as a proxy for strategic success. Yet across industries, organizations

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