Marketing Strategy & Planning

Master strategy, planning, and execution to drive measurable business growth.

This five-lecture module teaches professionals how to develop and implement effective marketing strategies. You’ll learn market research, audience segmentation, competitive positioning, goal-setting, and channel planning—translating business objectives into actionable initiatives with measurable results.

Module Overview

Module Type: Module
Delivery Mode: Online (Self-paced)
Language: English, Arabic, Hindi, Urdu, Spanish, and Indonesian
Level: Intermediate
Prerequisites: No prior marketing experience required

Topics Covered

• Marketing Strategy Fundamentals (strategy vs. tactics vs. execution)
• Market Research & Audience Insights
• Segmentation & Buyer Personas
• Market Positioning & Competitive Advantage
• Branding & Messaging
• Goal-Setting & KPI Frameworks (SMART goals)
• Marketing Planning & Execution
• Channel Strategy & Budget Allocation
• Performance Measurement & Accountability

Practical Learning Approach

• Real-world case studies and business examples
• Hands-on exercises: develop buyer personas, translate goals to SMART targets, build channel strategies
• Step-by-step marketing plan templates
• Guidance on avoiding common planning pitfalls

Who This Is For

• Marketing professionals strengthening strategic thinking
• Business leaders building marketing operations
• Emerging marketers learning core planning principles
• Teams aligning marketing with business growth

Why Choose This Module?

• Clear distinction between strategy, tactics, and execution
• Immediately usable frameworks (SMART goals, personas, segmentation)
• Data-driven, evidence-based approach
• Marketing tied directly to business outcomes
• Practical tools and real-world examples
• Complete planning lifecycle covered