Marketing Foundation course

This introductory course provides a comprehensive overview of the fundamental principles and practices of modern marketing. You will learn key concepts such as the Marketing Mix (4 Ps/7 Ps), market segmentation and targeting, consumer behavior, and the digital marketing landscape. The course covers essential strategies for creating value, communicating with customers, and building strong brands in today’s competitive environment. It is ideal for anyone starting their career in marketing or seeking to understand how marketing drives business success.